His voice was also heard on KXOK in St. Louis as part of his play-by-play baseball agreements, but his association with KMOX lasted 30 years. His list of broadcast booth sidekicks reads like a "Who's Who" of sports: Gabby Street, Dizzy Dean, Pepper Martin, Joe Medwick, Leo Durocher and Frankie Frisch.
He often bragged that he had worked for 20 years without missing a broadcast or arguing with a player or umpire.
