(Blattner, left, Carl McIntire, right)
(UPDATE 12/12/18: Buddy did not make the Hall this time around bit good friend of the BFC, Bob Costas did make it. Congrats, Little Bobby Costas!) There are 14 players who played for the St. Louis Browns who are in the National Baseball Hall Of Fame. In addition, there are another eight inductees who had a connection to the Browns either by being on the Browns roster as a player, or coach, or by being the everyday broadcaster of Browns games.
Frankly, we at the St. Louis Browns Historical Society and Fan Club were not expecting ever to have another inductee. But one has arisen on the horizon: Buddy Blattner.
Blattner is one of the nominees this year for the broadcaster wing of the Baseball Hall of Fame. Broadcasters who are "inducted" receive the Ford C. Frick Award.
Blattner was the Browns radio broadcaster for four full seasons (from 1950 through 1953). He was also the Browns television broadcaster in 1953 on KSD-TV and by mid-August, on "the Home of the Browns", WTVI (present day KTVI or "Fox 2"). On both radio and TV, Blattner's job was to handle play-by-play while a sidekick did "color" commentary (in 1952 and '53 the color man was Dizzy Dean).
Blattner was a fine broadcaster who later went on to greater fame in the broadcasting world than calling the lowly Browns. But being required to make Browns games exciting on radio gave Blattner the "chops" he would need to rise to the level of being considered for the Hall Of Fame.
The Browns also gave Blattner the chance to get into TV sports reporting. TV viewers wrote letters to the Post-Dispatch in protest when Blattner's and sidekick Howie Williams' hot stove league program recapping the week's Browns' escapades interrupted the center portion of Your Show of Shows, a Saturday evening staple and the fourth-ranked program in the ratings for 1951. The Browns and Blattner were scheduled to broadcast every game in 1953 on WTVI. Broadcasting games every day was a practice that was only found in the big markets of New York and Chicago. Unfortunately, the new station, on Ultra High Frequency, couldn't get its signal together until early August. Nonetheless, Blattner hosted a program previewing the Browns 1953 season on the only TV station on the air at the time, KSD-TV*.
Since Blattner was rehearsed for the nuances of TV description in 1953, but with no regular station, he was tapped to televise the Major League opening day game in Washington D.C. for the Game of the Week (Yankees vs. Senators). But the game was washed out. Blattner's first known Browns play-by-play telecast was Saturday, June 13, a contest against the Philadelphia Athletics on KSD.
Blattner was slated to be part of a Bill Veeck stunt that, if it had come off, might have made his name come up for consideration in the Hall of Fame a whole lot sooner, simply because the notoriety gained from the stunt would have made him something of a journalistic pioneer (and his name a household word almost on par with Eddie Gaedel's.)
Here's that scoop: In 1951, Veeck was planning to activate Blattner on the Browns' roster, send him onto the field with a walkie-talkie strapped to his back, and have him broadcast a game while playing. (Much like the annoying little league right-fielder who gets bored and starts pretending he is a baseball announcer!). Blattner had appeared in 272 major league games before retiring, and was only 31-years old, so the gimmick even had competitive plausibility.
But the experiment died when the Phillies, who still owned Blattner’s contract even though he was retired, demanded $10,000. Veeck couldn’t afford it.
After the Browns moved, Blattner became the play-by-play man for another pro sports franchise that moved from Milwaukee to St. Louis when the NBA’s Hawks moved from Milwaukee to St. Louis in 1955. (The Hawks didn't last nearly as long as the Browns, though: just 14 years.)
* That season-opening TV appearance was April 10, 1953 on KSD-TV with "a studio program featuring Marty Marion, manager of the Browns, other Browns players" and Blattner as "m.c.".
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